Platform.
AI Discovery for Modern Marketing Teams.
AI is changing how buyers discover, evaluate, and choose companies. Soffie helps marketing teams understand where they’re visible, where competitors are winning, and which initiatives will have the greatest impact on AI Discovery.
Discovery signals
42%
AI visibility gap
3
competitors cited ahead
Recommended next move
Strengthen AI evaluation content
The Shift.
Search is no longer the only place buyers discover companies.
Buyers increasingly ask ChatGPT, Gemini, Claude, Perplexity, and Google AI for recommendations before visiting a website. These systems don’t simply rank pages — they evaluate content, compare vendors, and generate answers. That means visibility is no longer just about rankings. It’s about becoming part of the conversation before buyers ever reach your site.
The Challenge.
AI visibility is difficult to measure — and even harder to improve.
Traditional SEO
Measures rankings and organic traffic.
AI Monitoring
Shows where your brand is mentioned.
Competitive Analysis
Shows how competitors are being recommended.
Soffie
Connects every signal and recommends the highest-impact actions to improve AI Discovery.
How Soffie Evaluates AI Discovery.
AI Discovery isn’t one metric. It’s a strategic evaluation.
Improving AI visibility requires understanding much more than citations. Every recommendation considers the broader business context before determining what deserves your team’s attention.
AI Visibility →
How often your brand appears across AI search experiences.
Competitive Citations →
Who AI recommends instead of you, and why.
Evaluation Content
Whether buyers can compare your solution with confidence.
Product Messaging →
How clearly your value proposition is communicated.
Search Demand →
How buyers discover and research your category.
Strategic Priority
Which initiatives will have the greatest business impact.
From Insight to Action.
AI Discovery should lead to strategic recommendations — not dashboards.
Soffie turns discovery signals into the specific work your team should prioritize next, with the business context needed to make confident decisions.
Recommended Next Move
P0
Expand Enterprise CMS comparison pages.
Business Impact
High
Recommended Owner
Product Marketing
Estimated Effort
Medium
Expected Outcome
Increase AI visibility during evaluation.
Why now: AI assistants increasingly recommend competitors with stronger evaluation content and clearer product positioning.
Supporting evidence
• Three competitors expanded comparison pages.
• AI citations favor vendors with deeper evaluation content.
• Commercial search demand continues shifting toward AI-assisted research.
Why It Matters.
AI Discovery influences every stage of the buyer journey.
Earlier Discovery
Become visible before buyers visit your website.
Better Evaluation
Help buyers understand why your solution is the right choice.
Competitive Advantage
Identify where competitors are gaining visibility and why.
Smarter Prioritization
Focus on the initiatives that improve business outcomes, not vanity metrics.
The Difference.
AI Discovery isn’t another dashboard.
Capability
AI Monitoring
SEO Tools
Soffie
Tracks AI visibility
✓
Limited
✓
Monitors competitors
Limited
✓
✓
Evaluates business impact
✗
✗
✓
Prioritizes opportunities
✗
✗
✓
Recommends next actions
✗
✗
✓
Explains why
Limited
Limited
✓
FAQ.
Questions about AI Discovery.
What is AI Discovery?
How is AI Discovery different from SEO?
Does Soffie replace SEO tools?
How does Soffie improve AI Discovery?
Which AI platforms does Soffie analyze?
The Future of Discovery.
Understand how buyers discover your business through AI.
Stop reacting to rankings alone. See where your business stands, understand why competitors are gaining visibility, and prioritize the initiatives that will have the greatest impact on AI Discovery.